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helf

2024

The branding design for "Helf," a flavor-first health drink, combines vibrant colors, playful typography, and dynamic layouts to create a youthful and energetic appeal. A soft beige background contrasts with neon pink, orange, and yellow accents, while bold, rounded fonts and slightly tilted text inject a sense of fun and movement. Key product benefits, like the lack of added sugars and high vitamin content, are highlighted through bright, easily readable sections. Informative yet engaging slogans like "Do you know what you're drinking?" and "Treat Yourself" add personality, while the starburst logo reinforces Helf’s focus on health and energy. This design balances a modern health-conscious message with a fun, indulgent twist.

Branding
Logo Design
Typography
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